On select Fit Brands as their sales partner for UK Launch

The science behind the shoe. from On running on Vimeo.

On Inc. is a young Swiss sports company based in Zurich, Switzerland. On has just been selected as the overall winner of the renowned ISPO BrandNew Award 2010 , chosen from more than 300 international sports start-ups. On was founded by three friends and athletes, among them Olivier Bernhard (3-times world champion and 6-times Ironman winner) who has tested and optimized the On CloudTec™ technology over the last 5 years.

For more information visit www.on-running.com